Most effective places for your sticker marketing campaign
Have you been reading all about stickers and their marketing power? Are you ready to give custom stickers a try, but are wondering how to make the most of them? Where are the best places to stick your stickers?
That is exactly what this article is all about. We will share the top three spots for an effective sticker marketing campaign. These tips all revolve around custom vinyl stickers.
Vinyl stickers are the most versatile option. They can be used indoors and outdoors and are waterproof and scratch-resistant. With these stickers, your campaign is sure to last.
But now, let us jump straight in and look at the most effective places for your sticker marketing.
- Your product’s packaging
This one might seem obvious. But it is so effective that it is worth mentioning. The look of your product can be a game-changer when it comes to converting consumers into customers.
A staggering 71% of consumers say that their purchases are influenced by a product’s packaging. Now, especially if you are just starting out, amazing product packaging can seem too expensive or even impossible. How are you catching up with the big brands?
With stickers, you can skip the queue and get premium product packaging for a fraction of the price. Logo stickers are a great place to start. Think about the bags and boxes your product comes in.
Each of these is a blank canvas you can make your own. With custom logo stickers, you can turn every step of your customer’s journey into an interaction with your brand.
- The offline world
Marketing has long gone digital. When we want to increase website traffic, we turn up Facebook ads. If we want to learn more about customer behavior, we turn to Google Analytics.
All of these platforms are great and give you invaluable information about your audience and products. But why only cater to digital channels? It is time to really take multichannel marketing on board.
Stickers make it incredibly easy to create an offline presence in addition to your online efforts. This does not have to take up lots of time or money, and there are many great businesses you can learn from.
One of the most famous examples is the online platform Reddit. Its founders invested $500 into stickers, which they took with them everywhere they went. This helped create brand awareness and sparked an interest. Today, Reddit has an estimated value of $3 billion.
- Wherever your customers want them
The best way to use your stickers is your shipping boxes or shopping bags. Add them for free with every order and let your customers spread the word for you.
A sticker is not your average advertising tool. Whereas most promotional add-ons are discarded, stickers are more likely to be used. This is because we do not see them as advertising, but consider them to be a gift.
When your customers use your stickers, your brand can grow exponentially. All they have to do is turn your logo into a water bottle or laptop sticker. Then suddenly, they become brand ambassadors that carry your brand out into the world. And all for the price of a few stickers.
And now it is your turn. Apply your stickers to your products and spread the word off- and online to see your business grow. Do you have even more tips? Then please share them with us in the comments below.