5 Tips for Choosing a Printing Company for Your Small Business Packages
Printing is one of the most tedious things in the world. Everything can be confusing, from selecting a color, paper types, and finishes to selecting ink types. Nevertheless, it is essential for getting your business off the ground.
It becomes more important when your business is small or just a new start-up and you need resources for its publicity. The irony is that small business are more prone to being shut down if not executed properly.
According to Zippia, 99.9% of the total businesses in the U.S. are small businesses and have employed more than 50% of employees. Every year millions of small businesses start up, but 20% of them are likely to get shut down during their first year. It happens due to improper execution of the small business.
Some tips are listed to choose a print shop that will help keep things running smoothly from day one of your small business venture.
1. Experience Working with Small Businesses
If you are looking for a printing company to handle your small business packages, the company must have experience working with small businesses. Talk to other small business owners and see what they say about their experiences with the print shop you are considering.
A good way to look into how well they work alongside other businesses is by going on review sites and reading the feedback of past customers.
2. Has a Wide Range of Printing Options
You must choose a printing company that offers a wide range of printing options. For example, depending on your project needs, you might need digital, offset, or large-format printing.
Don’t just look for the printers or printing options available. You must also look for a good printable vinyl. When you have high-quality printable vinyl, the results will also be amazing. The print quality of any printer can be perfect in terms of detail and resolution only if the vinyl used is perfect.
After choosing the vinyl for printing, you can choose various printing options according to your requirements.
- Digital printing is the most cost-effective and durable option when it comes to small business packages.
- Offset printers are used for larger business packages such as booklets, catalogs, or posters due to their durability over time.
- Large-format printers are commonly used for signs, banners, and other large-scale projects because they offer excellent image clarity at high resolutions.
3. Print from Multiple Types of Media
When choosing a printing company, you must consider what kind of media will best suit your project. While printing on paper is the most common type, several others can also be used.
Paper: This includes standard bond paper, thicker cardstock, and brochure-quality papers. The advantage of using these media is that they’re relatively inexpensive, but they also have more limited printable areas than other materials. They can not be used for large-scale projects because they are not much flexible or durable. It is good only for printing newspapers.
According to Statista, only 21% of old-aged people read the newspaper daily. The craze for paper as a printing material is declining, and the craze for other materials is increasing.
Canvas: It can hold under heavier weights than other types of prints. If your business needs something printed on heavy stock that won’t easily tear apart when handled, it might be the right choice for your needs.
Metal: Metal prints are made of aluminum sheets coated with ink during production. When viewed in person, it gives off a striking metallic sheen making it perfect for any number of business applications, such as awards presentations. However, these types aren’t cheap, so only consider using them if budget isn’t an issue otherwise.
4. Offers Creative Design Services if You Need Them
You might be a pro when it comes to graphic design. But if you’re looking for the right printing company for your small business packages, choosing one that offers creative design services is important. If you’re unsure what this entails or need help with your designs in general, consider hiring a graphic designer.
According to Fact MR, the global graphic designing market will reach $50.4 billion in 2022. Furthermore, it is expected to grow at a CAGR of 5.2% during the forecast period 2022-2032 and reach up to $83.8 billion by 2032.
A graphic designer will create print-ready files that look great and are easy for your printer to use. They will work with them so that everything goes smoothly at production time. Many printing companies offer creative design services as part of their services package. Some even have dedicated teams who specialize in helping clients create the perfect look for their materials.
5. Consider the Turnaround Time
You can ask the following questions to your printing company:
- How long will it take to get my printing job done?
- How long do they take to respond to emails?
- How long do they take to return phone calls?
- How long do they take to get a quote for my printing job?
- How long do they take to get the job done, from start to finish, including shipping time?
A Printing Company is an Essential Part of Showcasing Your Business
When looking at pricing options with any vendor or supplier, note their monthly minimums. It can help keep costs down in the long run and ensure that when larger orders come through, they are not charged more than necessary.
It is especially true if they’re running multiple campaigns per year. It may be possible to negotiate with them, so they give discounts on larger orders. Just remember not to sacrifice quality over quantity. Sometimes paying extra isn’t worth saving money if it means poor quality results down the line.
When running a small business, you have a lot on your plate. Hiring out the printing for your company’s stationery and other materials is an important part of growing your business and making sure that customers know about it.
However, there are many different printing companies to choose from, so how do you ensure that the one you choose will meet your needs? To ensure that the right one makes its way, the tips for choosing a printing company will be very helpful.