The Latest Marketing Strategies Your Local Solar Company Should Use

Are you trying to generate more leads for your solar company?

There’s no denying that solar is growing at a rapid pace these days. With more people realizing the urgency of our fight against global warming, combined with the price of solar panels coming down, means that it’s a good time to be running a solar company.

That said, there’s still a lot of work to do and a lot of potential for market growth. If you want to find more customers for your solar company, then you need to know how to appeal to new customers. In this post, we’re going to tell you some of the latest marketing strategies that you should be using to generate more and more promising leads.

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Blogging Can Educate

Blogging is one of the most reliable digital marketing tools that we have available to us. That’s not to say that it’s easy to attract visitors with a blog. There’s a lot you need to take into account.

The main thing is the SEO impact that your blog can have. Think about keyword usage on your landing pages, making sure to get the right ones for the type of post you’re writing. This will help to draw people in, but that’s only the first step.

Use your blog as an educational tool for your local solar company. Although it’s a growing industry, there’s still so much that people don’t know about how solar power works, let alone how it can benefit them and the planet.

There’s no shortage of blog topics to choose from. Establish your solar company as the go-to authority on all things solar power and when customers are ready, they’ll go to you for their solar needs.

Local SEO

Any business operating on a local level needs to employ local SEO practices in its marketing strategy. Your blog will be a big part of this, but you’ll also want to fill out your Google My Business page fully and accurately.

It’s also crucial to get ratings and reviews from happy customers and get local press whenever possible. The more backlinks you have to your site, the more leads you’ll be able to generate.

Social Media Lead Generation

Social media is incredibly important for brand building and getting to know your potential customers. Use Instagram and Facebook to find people that are interested in solar and post things relevant to your business and their interests.

Infographics with solar statistics can be huge for finding new leads. When people can see that they’ll save money by going solar, they’ll be more likely to buy into the whole philosophy of solar power.

Email Marketing

You can generate leads using social media and your website. You can even buy solar leads if you need to boost your customer base fast. What you need to do once you’ve got leads is follow up and try to remind them of the benefits of solar.

Email and Messenger marketing are effective ways to keep your solar company in people’s consciousness. Even if you don’t convert them into customers now, keeping them in the loop will be helpful for when they eventually decide to go solar.

Turn Your Solar Company Into a Shining Star

Marketing a solar company isn’t a walk in the park, but follow these tips and you’ll start noticing more leads that are higher quality. You should always be trying to find new customers, which means you should always be investing time and resources into figuring out how to advertise more effectively. Make your solar company a local success by marketing the right way.

If you enjoyed this post, come back again for more advertising and marketing tips.