Qualifications Needed For Healthcare Marketing Executives
Marketing executive positions are available in all industries. Marketing has become the most important and widely used channel by companies to reach their consumers. With the advent of the internet, marketing has become a highly competitive profession. This has led to the growth of marketing research firms that have made their presence felt in the marketing executive industry. Companies often prefer to hire marketing experts for various reasons. The marketing executive helps in the day to day running of marketing activities and hence helps in making strategic decisions.
Defining Marketing Management
Marketing management is an organizational field that focuses on the rational application of marketing practices, methods and ideas within organizations and enterprises and on the commercial utilization of the marketing resources of a company. In addition, they should also possess good writing skills and be familiar with search engine optimization (SEO) techniques. The marketing executives must therefore have sound writing and communication skills along with good analytical and decision-making skills. It is also important to possess strong leadership and planning skills. For example, managers may need to decide when it is feasible to buy SoundCloud followers for a musician’s marketing campaign, or which marketing strategies are more likely to give good results. For healthcare, the decisions may need different tactics.
Education Qualifications And Skills Required
A marketing executive would require a four year college degree and additional knowledge and skills in related fields such as finance, accounting, marketing, psychology, human resources and other related fields. The marketing executives may also want to acquire additional degrees such as business administration or business law to enhance their knowledge in their new profession. Online courses are also available. Some of the required qualifications include; MBA, MSW, and EdD. Candidates with a bachelor’s degree in business are usually preferred over candidates having a degree in another field.
Another specialization area of focus for marketing executives includes healthcare marketing. Health care markets are very competitive and marketing executives dealing with this sector require a deep understanding of the market environment, customer needs, skills and business development strategies. The healthcare industry is highly fragmented and there are a number of challenges facing the executives dealing with it. It requires innovative thinking and a holistic approach to help meet the changing consumer demands.
Where Marketing Executives May Or May Not Help
There are some limitations for marketing executives. They may not be able to go to direct customer service centers and must rely on existing channels of communicating with clients and providing information. They are not considered leaders in marketing as they do not make major business decisions. The job description of this job does not specify that an individual must possess creative problem-solving skills.
The job description also emphasizes that the marketing executive must be able to understand the target customer and effectively plan strategies for maximizing sales potential. This is why most marketing executives have a strong background in business, although most employees who have a marketing background work for marketing companies. The core responsibility of marketing executives is to develop and implement marketing plans that will increase company revenues and improve customer satisfaction.
How Much Pay To Expect
In general, the salaries for marketing executive positions depend on experience and educational background. Marketers with more experience earn higher salaries. A marketing executive with a four-year college degree earns close to the national average salary of $ 53k. Marketing executives with associate degrees earn average salaries of about forty-five thousand dollars a year. With the addition of experience and professional skill, many marketing executive jobs pay higher salaries.
In addition to the marketability of the person, potential employers also look at the type of job a person has held and their past experiences as key responsibilities when screening job candidates. Marketers with related skill sets such as finance, accounting, marketing, and sales often receive higher salaries than others. Having key responsibilities within a smaller group also helps to increase one’s salary. Recruitment for healthcare marketing executives often requires the submission of a resume detailing one’s previous work history and skills. Experience within a small or limited-profit group may help prove one’s worth as a leader and recruiter.