4 Must Have Social Media Marketing Tools of 2022

Social media is essential to promoting your business online. Utilizing social media effectively can attract thousands of potential customers to your website.

In a study, it was found that 70% of American adults use some form of social media. The study also revealed that 71% of consumers satisfied with their social media experiences with your brand would recommend it to others.

Social media marketing can significantly boost your brand’s success when executed properly. To increase engagement and drive new audiences to your website, you can produce valuable content that you can share on social media.

If you want to learn more about social media marketing, you can sign up for a course about it offered on an online learning platform. But make sure you have a reliable internet connection in place like the one offered by Windstream Internet to watch lecture videos online without any hindrances caused by buffering.

One of the things that you need to execute an effective social media strategy is a social media tool. The right social media tool can make all the difference. A social media strategy may fail before it has a chance to succeed without the right social media marketing tools.

Marketing your brand using social media can have a tremendous impact on its success. However, without an arsenal of tools and resources tailored to the needs of your company, it is impossible to produce engaging content, or reach new audiences, and engage them meaningfully.

Given the number of social media management tools available today, we wanted to highlight some of the best, so you can choose what works best for your company. So without further ado, let’s dive into the list of best social media marketing tools of 2022.

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This is a useful and widely popular scheduling tool that enables users to plan and publish posts across multiple social networks. The best way to create a post is to either customize it for each platform or publish the same post everywhere.

If you find content on the Web, you can add it to the Buffer queue using a Chrome extension. Sharing and aggregating content becomes more fun and creative this way, as you no longer have to think about what to share beforehand.


Social media is a chaotic place, and Hootsuite simplifies it. It allows you to manage multiple social platforms from a single dashboard, free of charge.

A popular tool for managing social media, Hootsuite facilitates collaboration among team members and allows approval processes. It also lets users see all mentions and comments in one location. Moreover, you can delegate tasks, plan your social media calendar, and manage your content.


Mention allows real-time monitoring of social media platforms, and it lets you create alerts about your brand, competitors, and industries. This tool lets you see and reply to likes, tags, and mentions from within the app. Additionally, mentions can be sorted according to relevance and importance, as well as by language and source.

Mention also features two options tailored to suit the needs of businesses and agencies: a self-branded option for small businesses, and a client-facing option for agencies.


BuzzSumo has been our go-to tool for finding interesting web content. Using it, you can enter a topic or a set of keywords. Thereafter, you will see trending posts in those categories.

You can also see a list of influencers sharing keyword-related content, thanks to BuzzSumo. It can be used to gather content marketing ideas and to get in touch with industry influencers.

Wrapping Up

Various tools are available for managing social media, but which one is best for you depends on your objectives and needs. With these tools, you can automate posting, create content, and increase engagement.

You can successfully promote your business via social media using the tools mentioned above and calculate your return on investment. No matter what your budget is, you can make your marketing more effective with some free tools mentioned here.

However, it is important to have a high-speed internet connection to use these effectively. You can subscribe to Kinetic Windstream to get access to a fast and reliable internet connection.


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